:30 spot developed for the Kyocera NEO phone. During the spot's initial run, Disney announced that they were developing a sequel to the original TRON film...and asked us very politely to discontinue running our spot. The original version is posted here, and then you can take a look at how we rapidly corrected the spot to make it Disney-friendly.
Series of print ads for Toyota suggesting that the outdoors was missing only one thing...the reader. And the Tacoma was going to get them there.
We've all had people in our lives that we turn to when we're in need. People who are always right there for us. This spot launches a campaign that celebrates the notion of being right here for those we love... and how that's what motivates the people of St. Elizabeth to be right there for their patients.
A pair of :30 CG spots for the Toyota Tundra. Animation created by Luma Pictures with some excellent sound design and original music by Machinehead.
Taylor Guitars are known for the detail and craftsmanship of their acoustic guitars. So the launch of their first electric model was no small task, considering the skepticism of die-hard fans of existing brands such as Fender and Gibson. The solution was to communicate the fact that while electric, this guitar possessed all the same innovation, attention to detail and quality of their acoustic models.
TB Lightning "Seat Seeker" Twitter campaign
Case study for the Tampa Bay Lightning "Seat Seeker" twitter promo. Watch the video, it's a pretty cool thing.
How do you create engaging TV when you're tasked with multiple unrelated selling points? Get a quirky, adorable kid to tell your story. And a subtle nod to doodie doesn't hurt, either.
In the second spot, we announced the "Flush For Good" campaign by American Standard. It's pretty cool... every time they sell a toilet, they donate life-saving plumbing to communities who need it. In response to Matt Damon's pledge to not go to the bathroom until everyone has access to clean sanitation, we suggested a somewhat more agreeable alternative. Enjoy.
When Toyota says they're always with you, they're not kidding. At all.
National outdoor campaign for Newcastle Brown Ale. Visually bringing to life the tagline (smooth like no other), we depict the beer as being SO smooth, it's smoothness transfers to everything around it.
Print campaign for P.F. Chang's
You know you want it... so we asked consumers to just admit what they already knew. This is comp work...the campaign was ultimately produced as shown, but right after I left the agency.
Sound mind, sound body. That's the Asics tagline, and we brought this to life by depicting athletes literally breaking out of negative porcelain versions of themselves by engaging in sport.
We've all made some bad decisions. But with the new Toyota Corolla, you can leave them behind. Literally.
2009 :30 spot for the new high-performance FZ Waverunner by Yamaha. Editing and visual FX by Rick Morris. Turn it up loud for best results.
Watching sports at Buffalo Wild Wings is just like being there.
Images of smiling people, splashing around on the water...it's what watercraft advertising had always showcased, and it all felt the same. To differentiate Yamaha, we decided to focus on the beauty of the design (which was arguably better than anything else available), and let the copy drive home the performance aspects of the product. We turned to Lexus' still photographer to ensure amazingly beautiful and disruptive images that hadn't been seen before in the category.
Brand campaign centered around the idea that the uncertainty and the promise of the future is something to celebrate and embrace. Ultimately the direction didn't survive, but the work was noteworthy enough to keep and show you here.
Pitch work for GNC stores. We lost the pitch, but I think the work was worth sharing with you.
1/2 page spread print campaign aimed at elevating the Yamaha Boat brand to a more premium level, while connecting directly with boating purists (a challenge at the time for a jet boat manufacturer).
The idea is simple: Choose wisely and buy a Camry, or live with the shame and embarrassment of your inferior vehicle. Your call.
A variety of logos and lockups. Always a pleasure to work on these.
The 2012 Camry was a total redesign from the ground-up. Our client wanted a spot that simply showcased the dramatic new lines and striking beauty of the car, without relying on comedy or dialogue. The result is a visually stunning presentation while maintaining the simplicity the client was looking for.
A random sampling of work that I like. Some produced, some not.
A couple of approaches for a new campaign, highlighting the power of the driver and the accuracy of the irons. Didn't get selected, but nice enough to share.
New brand work bringing to life the "Be The Thunder" tagline, which invites fans to become an essential part of the team.
Mountain homes in the Rockies without the Rocky Mountain pricetag. A quirky campaign to appeal to the everyman's memories of childhood summer camp.
Is it a real estate brochure or a high-end coffee table book?
This brochure was created for an exclusive collection of homesites in the Colorado Rocky Mountains.
Here's a selection of work I've done in the pharma category. Most of this was done in a pitch capacity, and not actually produced (except for the video). But all are good examples of original thinking in a challenging, highly regulated space. So regulated, in fact, that this section of my site has to be password-protected. I hope you like what you see.